- Words Notion Staff
JOA's new single 'A Little Kinder' is a heartfelt anthem encouraging compassion and celebrating the journey of self-discovery.
As one of pop’s most emotionally compelling new voices, JOA continues to carve her niche with her latest single, ‘A Little Kinder’. This raw, reflective anthem tackles a universal struggle: the relentless inner critic. Written on a day steeped in self-doubt, her new track serves a gentle reminder to embrace self-kindness and vulnerability.
“I walked into the studio feeling like I wasn’t enough, started writing to shake it off, and ended up making a song that’s basically a pep talk to myself,” JOA explains. The result is a warm pop track with folky undertones, where lyrics like “Pick myself up, maybe grow a little higher” capture that pivotal moment when self-doubt begins to transform into strength. The song celebrates imperfection, inviting listeners into a deeply human experience—a hug from a friend who understands the journey.
At just 20, the Oslo-born artist has mastered the art of storytelling. JOA creates emotionally rich landscapes wrapped in unforgettable melodies by blending her theatrical roots with pop structures. “This song came from such a personal moment,” she shares, reflecting on her own struggles with self-esteem. “If this song can help even one person speak to themselves a little softer, I’ll feel like I’ve done something right.”
Set to be featured on her debut EP, Previous Problems, dropping in 2025, ‘A Little Kinder’ is just a glimpse of JOA’s nuanced exploration of adolescence. The EP promises a thoughtful narrative, with themes ranging from early romantic relationships to the bittersweet realisation of growing up.