Breakout star Deijuvhs talks early musical memories, perseverance, and the importance of receiving active support from brands like Jägermeister.
Live from Sundown Festival earlier this year, emerging DJ JOJO talks making it in the industry, maintaining her own identity, and being part of the Jägermeister family for life.
One of Jägermeister’s Music Collective of 2023 for Notion 94, DJ and broadcaster Vanessa Maria talks embracing her moment and the importance of brands like Jägermeister supporting emerging DJs on the scene.
The north West London hailing artist lays bare the story of MAX MANTRA: a tale of Times Square billboards, Mick Jenkins collabs and creative freedom.
Building communities around everything from fashion and beauty to fitness and mental health, meet our 11 next gen creators to follow: Aly, Asher, Claire, Eliza, Humz, Jade, Klaudia, Max, Maymah, Myla and Ro.
The lyrical trailblazer talks rectifying regrets, reclaiming his sound and the process behind No Reign, No Flowers: his most remedial project to date.
The DJ, producer and co-founder of B.A.D talks discovering new sounds, her approach to crafting a set, and new self-released single, 'Riding Senses'.
Wearing Barbour International at FLANNELS, south London's Santino Le Saint talks putting the bow on his new album, paying homage to his roots and what his future may hold.
The rapper and TikTok star reflects on his viral videos and the power of music to transform lives, catalyse obsession and become a better person.
Rap renaissance man Not3s talks his new project 'Son of the Soil', seeking spirituality and making music with an uncompromising vision.
Meet British-Lebanese rapper, producer and AIM Awards' 'One To Watch in association with BBC Music Introducing' nominee, Laughta.
To honour his nomination for Best Album at this year's AIM Awards, Avelino discusses GOD SAVE THE STREETS, how dreams save lives and why rap is the new punk.
To celebrate his nomination for Best Independent EP/Mixtape at this year's AIM Awards, Saint Joshua reflects on his evolution as an artist and how he defines success.