In collaboration with

Reflecting on his rise so far for the Amazon Music Breakthrough UK: 2025 Artists To Watch list, in collaboration with NOTION, Jordan Adetunji is the audacious new voice redefining the landscape of contemporary music.

Hailing from London, singer-songwriter Jordan Adetunji soared to fame with the virality of his earworm track ‘KEHLANI’, where he sampled Summer Walker’s ‘Over It’. Since then, he has amassed a dedicated (and well-deserved) following, earning acclaim for his emotionally charged lyrics that resonate deeply with fans.

 

A meteoric rising star, Jordan’s success booms with each single he releases. ‘Too Many Women’, featuring fellow NOTION cover star kwn and the remix of ‘KEHLANI’, with the one and only Kehlani, have charged the singer to sign a record deal with 300 Entertainment and Warner Records UK. It’s his journey so far and the vulnerability he brings to his music that draws you in, Jordan cultivates a sense of community that transcends mere fandom. As he continues to push boundaries and redefine norms, Jordan Adetunji is undeniably a force to be reckoned with in the ever-evolving music scene.

 

Talking to NOTION about his unlikely inspirations, his 2025 dreams and what’s coming next, get to know Jordan Adetunji now…

Do you remember the moment you fell in love with music?

The moment I fell in love with music was when I first heard R&B music.

Tell us a bit about your new track with kwn, how did the collaboration come about?

This collaboration came about very organically. I wanted to make a song with kwn for a while and we talked about doing it. I put up a snippet and she loved it, then she dropped an amazing verse and we linked up to make the whole thing happen.

What do you hope people take away from it?

I hope everyone gets ready to it, vibes and jams with it. It’s a real feel-good song.

What are you manifesting for 2025? 

I’m manifesting greatness and more music. I want everyone to take in my project and hear where things are going.

Who are your ones to watch?

My ones to watch are kwn and MOIO as well as an artist from the UK called Young Eman.

What is your dream venue to play this year?

My dream venue to play at is the O2, I was brought out to play there with Lil Tjay but I would love to do it on my own one day.

What’s the proudest moment of your career so far?

The proudest moment of my career is getting nominated for a Grammy.

What do you hope people take away from your music?

I hope they take away raw emotion and feeling. I want to take people on a journey through sounds and open their minds.

What’s your most unexpected musical inspiration?

Justin Bieber is one of my biggest inspirations musically.

What song or album changed your perspective on making music?

Kiss Land by The Weeknd.

What’s next for you?

Changing the game with my new music.

Listen to the Amazon Music UK: 2025 Artists to Watch playlist now:

Magazine – NOTION / Agency – Studio NOTION / Production Company – DELA.STUDIO / Creative Director – Daisy Deane / Producer – Elly Craig / Photographer – Yana Van Nuffel / Digi Op – Julia Eskell / Lighting Assistant – Luke Weller / Lighting Assistant – Emily White / Self Shooter + Editor – Liam James / Video Assistant – Eliezer Franco Chiquete / Soundie – Sahishnu Tongaonkar / 1st AD – Micheal Baugh / 2nd AD – Jade Ashleigh / Set Designer – Hannah Knowles / Set Assistant – Luke Marchant / Stylist – Ellie Rimmer / Stylist Assistant – Tori Parry / Stylist – Phoebe Butterworth / Stylist Assistant – Clemmie Coles / Stylist Prep Assistant – Alice Sanders / Makeup Artist – Maya Man / Makeup Assistant – Babi Campos / Makeup Assistant – Ocean Wright / Hair Artist – Tarik Bennafla / Hair Assistant – Misty Mosharrafa / Comp Artist – Romario Maher / Cover Graphics – Chrissie Trappl