In collaboration with

For Amazon Music Breakthrough UK: Artists To Watch 2025 list, in collaboration with NOTION, Sasha Keable reflects on her career so far.

Bursting onto the scene thanks to collaborations with the likes of Disclosure and DJ Zinc, Sasha Keable’s chameleonic voice has been captivating listeners for over a decade. Sasha has since found her own lane: a soulful force, she weaves together R&B, pop, and jersey with emotive storytelling to create an intimate and electrifying sonic experience.

 

The release of her EP Intermission, which includes ‘Killing Me’ featuring Jorja Smith, was followed by a three-year hiatus before she returned with the gospel-tinged ‘Hold Up’. Quickly becoming a beloved track in the industry and beyond, with co-signs from the likes of John Legend, Wu Tang Clan, and Maya Jama, Sasha Keable has dropped banger after banger since.

 

As she continues to evolve and collaborate with some of the world’s most exciting artists like 6LACK and DESTIN CONRAD, we sit down with Sasha Keable, to talk falling in love with music and where her most unexpected inspiration comes from…

Do you remember the moment you fell in love with music?

Music has always been my world. My dad would print off tabs of songs and after work, he would play guitar and I would sing along. My older sister was the person that got me into R&B and my mum and Abuelita played a lot of Cumbia & Vallenatos. I guess I fell in love with music because it allowed me to connect deeply with who I am and tell my story in a way nothing else could.

Tell us a bit about your single ‘WHY.’ What do you hope people take away from it?

‘WHY’ was written as a manifestation of a love i have never received. It’s raw, honest, and vulnerable. I hope people listening feel understood, and precious. Writing it felt like therapy, and I want people to find that same comfort in hearing it.

What are you manifesting for 2025?

I’m manifesting growth, freedom, and fearless creativity. Moving to Miami is something I’ve been dreaming about—it feels like a place where I could thrive both personally and musically. It’s strange coming to a place that’s not in South America and hearing so many people speak Spanish, but I love that connection to my heritage. I’m also manifesting Grammy nominations, sold-out shows, and creating music that resonates globally while staying true to myself.

Who are your ones to watch?

CARI and Nia Smith from the UK are doing amazing things. P90POPE from Orlando is bringing fresh energy, and JV from LA is a producer I really admire. It’s such an exciting time for music, and there’s so much talent coming through—it’s impossible not to feel inspired.

What is your dream venue to play this year?

Royal Albert Hall has always been a dream. The history and atmosphere there are unmatched. But Brixton Academy is also at the top of my list. I grew up going to shows there and I spent my teenage years in the skate park next door, it feels like the heart of South London. Performing there would be surreal.

What’s the proudest moment of your career so far?

Definitely when Beyoncé mentioned me as one of the next-generation artists to watch. That kind of recognition is insane. But also, hearing fans sing back my lyrics at a EU sold out tour, that’s a feeling I’ll never get used to, and it makes me so proud.

What do you hope people take away from your music?

I want my music to feel like a safe space. Whether you’re celebrating, healing, or just figuring things out, I want people to feel like my songs are there for them. It’s all about connection and making people feel seen and saying things people can’t find the words for themselves.

What’s your most unexpected musical inspiration?

Probably heavy metal music. My dad used to play it a lot, and it’s stayed with me. I went through I real phase of listening to it a lot a few years ago.

If you could channel the energy of anyone in 2025, whose would it be?

Erykah Badu, without question. She’s so unapologetically herself, and her energy is magnetic. I’d love to carry that level of confidence and authenticity into everything I do.

What song or album changed your perspective on making music?

Amy Winehouse’s Back to Black. That album taught me the power of vulnerability and how important it is to stay true to your own voice. It’s a constant reminder that authenticity always resonates the most.

What’s next for you?

New music, more collaborations, and live shows that push boundaries. 2025 is about stepping into my power as an artist, exploring new sounds, and connecting even more with my audience. I’m excited to keep building and growing—it feels like just the beginning.

Listen to the Amazon Music UK: Artists to Watch 2025 playlist now:

Magazine – NOTION / Agency – Studio NOTION / Production Company – DELA.STUDIO / Creative Director – Daisy Deane / Producer – Elly Craig / Photographer – Yana Van Nuffel / Digi Op – Julia Eskell / Lighting Assistant – Luke Weller / Lighting Assistant – Emily White / Self Shooter + Editor – Liam James / Video Assistant – Eliezer Franco Chiquete / Soundie – Sahishnu Tongaonkar / 1st AD – Micheal Baugh / 2nd AD – Jade Ashleigh / Set Designer – Hannah Knowles / Set Assistant – Luke Marchant / Stylist – Ellie Rimmer / Stylist Assistant – Tori Parry / Stylist – Phoebe Butterworth / Stylist Assistant – Clemmie Coles / Stylist Prep Assistant – Alice Sanders / Makeup Artist – Maya Man / Makeup Assistant – Babi Campos / Makeup Assistant – Ocean Wright / Hair Artist – Tarik Bennafla / Hair Assistant – Misty Mosharrafa / Comp Artist – Romario Maher / Cover Graphics – Chrissie Trappl