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Amazon Music has announced its 2025 Artists to Watch, featuring 10 rising UK acts hotly tipped for success. From pop to R&B, discover the stars set to dominate music over the next year.

With 2025 in full swing, it’s only right that we tell you about Amazon Music UK’s 2025 Artists To Watch list, spotlighting 10 emerging UK artists destined for stardom. This year’s lineup includes Bea and her Business, Good Neighbours, Jordan Adetunji, Luvcat, Nieve Ella, nimino, Sammy Virji, Sasha Keable, SNAYX, and Victor Ray.

 

Selected by Amazon Music’s industry experts, these artists represent the strength and diversity of the UK music scene, spanning wide genres and music styles from sub-cultural movements across the country. From the compelling pop of Bea and her Business to the expansive R&B of Jordan Adetunji and Luvcat’s thrilling songwriting to Sammy Virji’s driving UK bass, the list gives space for everyone to find their new favourite artist.  

The initiative promises significant support, including prime playlist and station placements, editorial promotion, and additional opportunities for the artists to connect with fans in 2025. Laura Lukanz, Head of Music Industry at Amazon Music UK, says: The 2025 Artists to Watch are a testament to the calibre of talent in the UK, and we have an important role to play in supporting their growth at this crucial stage in their careers and beyond”.  

 

Last year’s list featured breakout stars like The Last Dinner Party and AntsLive, who have since enjoyed remarkable success, cementing themselves as leaders of a generation of artists looking to push boundaries. Elevating the programme’s reputation for identifying future icons, we’ll be bringing you exclusive digital cover features with every act, introducing you to their creative process, finding out what they’re manifesting for the year and diving into their musical origins.  

 

Listen to the 2025 Artists to Watch playlist now on Amazon Music or ask, “Alexa, play the Artists to Watch.”

Listen to the Amazon Music UK: Artists to Watch 2025 playlist now:

Magazine – NOTION / Agency – Studio Notion / Production Company – DELA.STUDIO / Creative Director – Daisy Deane / Producer – Elly Craig / Photographer – Yana Van Nuffel / Digi Op – Julia Eskell / Lighting Assistant – Luke Weller / Lighting Assistant – Emily White / Self Shooter + Editor – Liam James / Video Assistant – Eliezer Franco Chiquete / Soundie – Sahishnu Tongaonkar / 1st AD – Micheal Baugh / 2nd AD – Jade Ashleigh / Set Designer – Hannah Knowles / Set Assistant – Luke Marchant / Stylist – Ellie Rimmer / Stylist Assistant – Tori Parry / Stylist – Phoebe Butterworth / Stylist Assistant – Clemmie Coles / Stylist Prep Assistant – Alice Sanders / Makeup Artist – Maya Man / Makeup Assistant – Babi Campos / Makeup Assistant – Ocean Wright / Hair Artist – Tarik Bennafla / Hair Assistant – Misty Mosharrafa / Comp Artist – Romario Maher / Cover Graphics – Chrissie Trappl