The rising rapper talks life as an independent artist, navigating making music in the age of social media, and staying humble despite all his success.

“Being independent is all I’ve ever known, but the freedom that comes with it is just the best – being able to release whatever I want, when I want to. No one can tell me what the sound has to be, which is something special.”

 

Meet Ashbeck, the North London rapper that skyrocketed from SoundCloud releases to sold-out shows. In his exclusive cover story with NOTION, the independent artist reflects on his journey to fame, navigating the spotlight as an introvert, and the relationship between fashion and rap.

 

Get your copy here now, shipping starts W/C 12th May 2025.