- Words Notion Staff
DJames, the acclaimed UK-based DJ and producer, has taken his artistry to new heights with the release of the visually captivating video for his debut Afro-pop single, 'Avalay'.
Featuring the talent of Crayon, one of Nigeria’s rising stars from Mavin Records, ‘Avalay’ is the lead single from DJames‘ much-anticipated debut EP. Directed by the visionary Oye 2.0 and produced by Gbenga Talabi and Tobi Tej, ‘Avalay’ delivers an irresistible blend of upbeat Afro-pop rhythms and vibrant visuals. The music video, a dazzling display of rich colours and captivating choreography, sets a vivid scene that complements the song’s infectious energy. With a narrative centred around love and connection, DJames and Crayon deliver an unforgettable performance that seamlessly merges their chemistry and artistic flair.
DJames, known for his eclectic mixes and electrifying performances, steps into a new role as producer with this release, further expanding his repertoire. He expresses excitement about this new chapter, noting that producing Afrobeats allows him to blend live instrumentation with diverse sounds, adding a dynamic layer to his already well-established career.
2024 has been a milestone year for DJames. His record-breaking DJ set on Cultur.fm and his groundbreaking performance as the first white DJ at the prestigious Lagos Corner during the Notting Hill Carnival have marked him as a key figure in the global music scene. His recent sets at Dankie Room and Obi’s House Lagos have cemented his status as a crowd-pleaser.
As an artist, DJames has collaborated with some of the biggest names in the industry, including Drake, Burna Boy, Asake, and Stefflon Don. His growing production career, marked by genre-spanning fusions, is set to propel him further into international acclaim.
‘Avalay’ is a shining example of DJames’ ability to craft immersive sonic experiences, and with Crayon’s captivating vocals, this single is poised to become an anthem across dance floors worldwide.