‘Better Tho’ by Benjamin Elgar

Emerging pop artist Benjamin Elgar is making waves yet again with the release of his music video for ‘Better Tho’, a heartfelt track that recently soared to #3 on the iTunes Pop Charts and secured the #9 spot globally. This achievement highlights the undeniable connection the song has forged with fans worldwide.

The music video for ‘Better Tho’ is a visual masterpiece, marrying Benjamin’s passion for dance with his knack for storytelling. Set against stormy skies, the video uses rain as a metaphor for cleansing and renewal. With intricate choreography, Benjamin Elgar brings his message of healing and empowerment to life. One standout scene features him performing alongside a group of dancers clad in black, symbolising strength in unity.

For Benjamin, dance is more than movement—it’s a language. Growing up, he was fascinated by how emotions could be translated into physical expression. His passion for dance and music runs deep, shaped by a diverse upbringing. His mom introduced him to the vibrant beats of ’80s pop, his dad spun soulful R&B and jazz records, and his sister’s love for rap added an edgy flair to his sound. These influences meld seamlessly in ‘Better Tho’, a track that blends pop, R&B, and dance into an emotionally charged anthem.

As a rising artist, Benjamin doesn’t shy away from getting personal. ‘Better Tho’ is a reflection of his own journey, pulling from life’s highs and lows. The track’s lush production—created in collaboration with The Last Artful, Dodgr, and John Ho—provides the perfect backdrop for his evocative vocals. Industry heavyweights Manny Marroquin and Dave Kutch added the finishing touches, elevating the song to its polished brilliance.

Benjamin’s dedication to crafting immersive experiences extends to the music video, which was brought to life with just a week of intense preparation. Collaborating with his long-time choreographer Cameron Lee, Benjamin ensured every movement captured the song’s emotional depth. The result is a video that doesn’t just complement the track but amplifies its impact.

Since stepping into the spotlight, Benjamin Elgar has proven himself as an artist with vision, blending music, dance, and visuals into cohesive stories. With ‘Better Tho’ climbing the charts and his debut album on the horizon, his artistry continues to resonate with a growing audience.

For those yet to experience the magic of ‘Better Tho’, the music video is a must-watch—a testament to Benjamin’s talent and passion for connecting through his art.