- Words Yazzi Gokcemen
Champion celebrates the history of streetwear with one-night immersive experience that puts you at the fore of fashion innovation.
Earlier this week, streetwear enthusiasts had the chance to discover a slice of the scene’s subversive style history and the current creative shapers at Champion’s one-night-only event at the Brooklyn Museum. The immersive experience unveiled the new Champion collection ‘No Permission’ as well as the next chapter of the ‘Champion What Moves You’ global campaign.
Guests had the chance to discover an untold part of the pioneering label’s story. On display were various Champion blanks, like their hoodies which start-up streetwear brands have frequently used as a canvas for reimagining hip-hop’s iconic style. In fact, the likes of A BATHING APE, Supreme and Kith have all used Champion blanks previously.
Blank hoodies were offered to guests, who put their stamp on the piece and discovered the power of not waiting for permission to be creative. Armed with colourful permanent markers, shoe strings, badges and sewing kits, the Champion community emerged from the gallery with personalised designs honouring unique identities and streetwear’s triumph in reshaping style from the bottom up.
Champion has been at the forefront of streetwear for decades and, encompassed by its forthcoming ‘No Permission’ collection, its next era is destined to continue its important, empowering fashion legacy.
Find out more and shop Champion online here.
