- Words Notion Staff
Sportswear titan Champion launches a nine-piece capsule collection with the British menswear designer Craig Green.
Craig Green explored the Champion archives for his capsule collection of nine styles. The resulting pieces have a root in functionality, giving a nod to American college sports team uniforms from the 1960s – 1990s, due to the contrasting coloured sleeves in the style of baseball tops and numerical logos.
“Champion has such an incredible history and archive of collegiate uniforms. For me, the collegiate graphics relate to being part of a team and belonging to something, and I like how these pieces were originally created for this function. We explored classic Champion construction details and how elements intended for a purely technical purpose can form the design aesthetic,” says Craig Green.
The striking campaign imagery was shot on the playing fields of a British school with Green’s long-term collaborator, Amy Gwatkin. The duo created a series of mechanical structures to hold pieces from the collection, interacting with each other like sports players. These structures were made to resemble exercise equipment or homemade gyms.
Get a look at the collection below. Shop it now at championstore.com
