W Hotel has launched it's very own label—W Records—with its debut release from Amber Mark.

Mark’s cover of “High On Your Love” by Kings Go Forth is out now and kicks off a release programme featuring a live performance in Mark’s hometown of New York City at W New York (Times Square on October 10). It’s followed by a second track, a rework of her very own song “Can You Hear Me”, the music video for which will also get its first screening at the launch. Having been recorded in the W Sound Suite at W Hollywood over the summer, both tracks are mixed/mastered, recorded and manufactured by an all female team.

 

W Records aims to support it’s artists through every step of development as both a record label and resource for artists, providing recording spaces, video shoot locations, mixing and mastering and finally, distribution of their music via live performances, streaming and limited edition vinyl releases. With four rising artists stepping up to the mic over the next year.

 

All W proceeds from the streaming releases of W Records tracks will be donated to a charity of each artist’s choice. Amber Mark has chosen The Rose, whose mission it is to save lives through quality breast health services in honor of her mother, Mia Mark, who passed away from breast cancer in 2013.