In collaboration with

In celebration of our Amazon Music UK: 2025 Artists to Watch collaboration, take a look at the making of our digital covers with the most exciting emerging creatives.

Last month, we teamed up with Amazon Music UK to bring you Amazon Music UK: 2025 Artists to Watch. Featuring 10 of the UK’s most exciting rising stars, the series spotlighted those we think are shaping the future of British music.

 

Showcasing an eclectic mix of talent – including Bea and her Business, Good Neighbours, Jordan Adetunji, Luvcat, Nieve Ella, nimino, Sammy Virji, Sasha Keable, SNAYX, and Victor Ray – the selection reflects the strength and diversity of the UK’s music scene, from genre-blurring R&B and driving UK bass to irresistible pop anthems.

 

Over the course of the campaign, we offered an inside look at each artist’s journey through cover features and on-camera interviews, finding out each artist’s vision for the year ahead. But behind the camera was a talented group of stylists, hairstylists and photographers who brought their expertise to provide you with beautiful content that will stand the test of time.

 

Shining a light on this year’s collaboration, we bring you a gallery of behind-the-scenes photos and snippets to celebrate the team that made it all happen. Tap in below to find out more.