Creative duo Hardy & Sherlock are redefining what modern photography can be, launching a new venture rooted in bold visuals and authentic representation.

In an industry awash with content, the art of crafting truly memorable imagery is in safe hands with Hardy & Sherlock: a powerhouse creative duo merging over a decade of photography experience into one striking vision. The partnership between Rosie Hardy and Rachel Sherlock brings together two accomplished visual storytellers, each with a distinctive voice but a shared mission: to help brands and artists carve out their visual identity through bold, evocative photography.

 

Hardy & Sherlock’s full-scale production offering, spanning art direction, casting, logistics, photography, and editing, is built on a foundation of creativity, community, and care. Whether capturing the quiet intimacy of a portrait or delivering polished campaign stills for global brands, the pair combine technical precision with an eye for the human story.

 

Rosie Hardy, who rose to prominence as one of the most followed photographers on Flickr, brings a deeply personal approach to her work, shaped by her experience with alopecia and a lifelong love of storytelling. Her portfolio spans collaborations with the likes of Microsoft, Canon, Disney, and Spotify. Meanwhile, Rachel Sherlock is driven by representation and honesty in portraiture, with her clean, characterful aesthetic seen in Vogue, GQ, Rolling Stone, and beyond.

 

Together, they’re on a mission to challenge the generic and reimagine what creative content can look like when rooted in personality and purpose. We sat down with Hardy & Sherlock to find out more about their new venture and how they’re building a studio where everyone can feel seen.

What’s the main goal of your work as Hardy Sherlock?

In an industry where every individual involved is under pressure and working around the clock, we want to lead by looking after our people. We all have our eye on the end result and will run creative marathons to make sure our clients walk away with an exciting and engaging library of digital assets that truly represent who they are. That process can be a long, old journey that requires genuine dedication and care, so we will always prioritise showering our crew and vendors with a heap of love and care, so they can work with us to deliver quality stuff.

Who inspired your early passion for photography?

Rachel: Funnily enough, Hardy very much inspired Sherlock. As a teenager, I did a two-week rotation in Photography for my GCSEs and one of the artists we were asked to study was Rosie Hardy. That was, in hindsight, a hugely pivotal moment in my life. I loved Rosie’s portraiture, I loved the camera work, I loved the entire process, from prep to delivery. Some years after discovering Rosie and photography in general, I booked onto one of Rosie’s workshops and we met in person for the first time. It turned out, not only was Rosie a portraiture mega talent, she was also a wonderful person who leads with total kindness and care. After a period of getting to know each other, our friendship and working relationship began to grow, and 10 years later, here we are – Hardy Sherlock.

What’s the best thing about working together creatively?

Rosie: The unconditional support. When you’re working alongside a friend and co-producer, every obstacle is a challenge you accept together and tackle as a team. There’s a real strength in knowing it’s a shared effort and being able to rely on one another 100%. It’s also a lot more fun getting creative when you have a teammate to bounce off of – who wants to figure out how to transform a winter garden into a glorious tropical paradise in the middle of December on their own?!

What piece of work are you most proud of?

Our proudest moment by far has been uniting different individuals from every corner of the production world and bringing them together to form a hard-working and truly lovely team of people. You meet so many brilliant folks along the way, and being able to reach out to them and invite them to be a part of our production house has been an amazing feeling!

What does your collaborative creative process look like?

It involves a lot of trust and a massive mountain of patience. In the early stages, we’re getting everything on the table and encouraging each other to share every idea we have, no matter how loopy. One of us will chime in with an initial concept, and the other will build on it, then we keep the party going for as long as it takes to feel confident in our direction. It takes time, but it’s well worth the effort.

When do you feel the most creatively free?

When our clients are happy to speak openly and we can share the inner details of our process with them. It’s always okay to make changes, try a new approach, or shift to a different path, as long as we’re all comfortable sharing our perspectives. It’s a cheesy line, but it’s absolutely true – communication is key. Creating freely only works when you’re all saying what you think and taking on board all the input from everyone on the project.

Biggest pinch me moment so far?

Don’t laugh, but it was absolutely our crew wearing Hardy Sherlock t-shirts. I understand that onboarding big tech clients and watching our productions blossom into global campaigns are huge achievements, but seeing our logo on a t-shirt and all the crew running around in them was a special moment. Establishing our own production house has been our goal for years now, and it took a long, long time to get where we are, so it felt like a significant moment seeing everyone come together and get involved wearing our very own tees.

What’s inspiring you at the moment?

We are forever inspired by the women and non-binary finery we work alongside. Our lovely florist and junior producer, Jess, has such a magical way of bringing a concept to life when we didn’t think it was possible. We are in constant, never-ending awe of their ability to be a one-person props department. Xia is another dynamite production assistant and videographer who joined us recently. She keeps us on the right path and has shown us the kind of total, unwavering support every production house needs. This often feels like as much their venture as it is ours. How lucky are we?

What’s next for Hardy Sherlock?

Now we’ve formally introduced ourselves to the world, we’re hoping to connect with new clients and keep working hard for our existing community. We’ve laid a rock-solid foundation for production projects, big and small, so it’s now a case of getting the word out and walking confidently into the next chapter!