- Photpgraphy Petra Collins
- Words Colette Fountain
Schools out! Check out the dreamy campaign captured by Petra Collins.
Collaborating with Blumarine, a brand that merges Italian design and American streetwear, Marc Jacobs have harkened back to the Y2K fashion currently having a resurgence in pop culture. It’s designed to bring the runway to consumers, making high fashion more accessible in a collection that feels effortlessly cool.
The campaign for the 11-piece collection was shot by Petra Collins and styled by Lotta Volkova against the backdrop of a school, to highlight the brand’s goal of promoting youthful energy and authentic self-expression through fashion. The silhouettes experiment with Y2K inspiration, combining cropped tees and low-rise denim to maximise the possibilities of the collection and the ease with which it can be styled together. Pieces such as the cropped cardigan feel like they could’ve walked straight out of a film like Mean Girls, while the hot pink mini skirt would make a perfect addition to any Barbie-lovers wardrobe.
Creative Director of Blumarine, Nicola Brognano said: “Each piece of the capsule is a gem and truly reflects today’s spirit, balancing ease and coolness in the most feminine and lighthearted way.”
The collection launches on the 7th of July and is available at online at Marc Jacobs and Blumarine, and in-store at Heaven by Marc Jacobs and Dover Street Market.
