Idris Elba Drops New Anthem ‘Pushing On’ with GREY GOOSE Altius

Is there anything that Idris Elba can’t do? The short answer would seemingly be “no”, as the multitalented actor and DJ continues to toy with our emotions on screen and melt minds with his several music endeavours. Dropping a new, sizzling summer track, ‘Pushing On’, in partnership with the luxury vodka brand GREY GOOSE Altius, the polymath provides the ultimate celebration anthem, perfectly timed for *ahem* football to come home?

This collaboration between the refined vodka brand, crafted from Alpine spring water and winter wheat, and Idris is all about elevating those special moments with friends, merging high-quality spirits with top-tier music. Known for his eclectic tastes and musical prowess, the Hackney native has also produced a short film that dives into the creative journey behind ‘Pushing On’. Reflecting on the project, he says, “Vibrations, rhythm, music, melody… all of these things are an emotion for me. Music transcends language and generations, creating a universal frequency.”

As for the track itself, ‘Pushing On’ features dance music diva Kathy Brown, whose vocals are as richly textured as GREY GOOSE Altius itself. Over Idris’ Afro house production, she commands, “Keep on pushing on,”, uplifting us with her soulful energy. The launch was celebrated in style at a private villa in Ibiza, where Idris DJed for a glamorous crowd on one of the island’s highest peaks. The event set the tone for what promises to be the soundtrack of summer parties across Europe.

Toasting everything from professional victories to personal accomplishments, GREY GOOSE Altius is the luxury vodka brand. Sharing Idris’ dedication to craftsmanship and luxury, the collaboration emphasises the importance of celebration, no matter your achievements.

‘Pushing On’ is now streaming on Spotify, and GREY GOOSE Altius is available in select clubs and bars worldwide. Get ready to elevate your celebrations this summer with the perfect blend of sound and taste.