Alexa Chung and Sienna Miller were among the city’s coolest at Longchamp’s London Calling Party, captured exclusively for us by Maddi Jean Waterhouse.

Fashion month hasn’t even broken a sweat yet, but Longchamp has already thrown down a marker. On Thursday night, the French maison flipped its Regent Street flagship into something closer to Hackney after-hours than Bond Street polish: vinyls stacked against the walls, basslines vibrating through the shop floor, and a guestlist that could have doubled as a London cultural roll call.

 

The night marked the unveiling of Longchamp’s FW25 London Calling collection, a tribute to the city’s grit and glamour, and the guestlist reflected exactly that. Alexa Chung, Poppy Delevingne and Sienna Miller brought established star power, while Naomi Ackie and Saffron Hocking carried the energy of a new generation. Ambika Mod arrived straight from curtain call, still buzzing from the stage, and James Middleton proved that sometimes the most memorable plus-one comes on four legs.

 

Beyond the headliners, the boutique was filled with a cross-section of the city’s creative crowd. Actors Bel Powley and Douglas Booth mingled alongside broadcaster Nick Grimshaw, while Archie Madekwe and Laura Whitmore added to the mix. Lola Bute, Nell Mescal, Mia McKenna-Bruce and Emily Carey brought a fresh energy to the room, as Maddi Jean Waterhouse roamed with her film camera, capturing the night in the hazy, candid style she’s become known for.

 

The soundtrack gave the evening its pulse. Global pop icon MIKA, fresh from announcing his European tour, filled the room with a live set that had guests doing their best karaoke. The night closed on pure nostalgia as Mel C took to the decks, wrapping up formalities with Spice Girls’ most iconic hit ‘2 Become 1’, sending the crowd out on a high.

 

Find out more below, featuring exclusive photos and highlights from the night.