- Words Notion Staff
From carving out space on global stages to educational tours in the States, Island Wave continue to make a splash in the music industry.
Set up just two years ago with the support of Music TT, Island Wave was initially formed to bring attention to the goldmine that is Caribbean music. Through funding individual artists to perform across the globe, they endeavour to make way for Caribbean music at huge events. And, with many sell-out shows under their belt (and more to come), the future’s looking promising for a Caribbean music takeover.
We’re kicking off with their annual SXSW show, which was the first Official Caribbean stage at the 300,000-strong film, television and music event – and where many first heard about the platform. This year was yet another sold-out showcase for Island Wave, with crowds spilling out the doors. Headlining their event was Jamaican native Blvk H3ro, as well as Kingstorn-born reggae-soul artist Mortimer, and emerging new calypso band Freetown Collective.
“I’ve learnt that it is extremely important to recognise the unique musical styles which are subtly different from island to island”, music manager Miss Vivianna begins to explain, “At this year’s SXSW, the intent is to not only highlight this incredible new wave of Caribbean artists who, despite the odds, continue to push Caribbean music forward, but also to look to create more revenue and promotional opportunities for this talented community of musicians to exist”.
In August, Island Wave are touching down in the UK. Taking place across the 5th and 6th, “Reggae Land” is the UK’s biggest reggae festival. At The National Bowl in Milton Keynes, 30,000 attendees can bask in the music of over 80 artists across four stages. Promising an authentic reggae experience, it’s one to get on your calendar.
Further from their stages in the UK, US and at Singapore’s Music Matters, Island Wave are turning their attention back to where it all started. They’re looking to stimulate the music economy on the Islands with bespoke events that encourage international travellers to experience the culture and music.
Having shown no signs of slowing the past two years, they’ve branched out into other ventures including the Global Gift Foundation initiative. And, they’re also working on school and college tours – such as a HBCU tour in the States which enlightens on the heritage and culture of Caribbean music, as well as its impact on mental health.
Find tickets for Reggae Land on their site HERE, and check out more of what Island Wave is all about HERE.