From muddy fields to headline sets, Johnnie Walker became the go-to drink for festival-goers across the UK this summer.

Johnnie Walker is breaking the mould. The Scotch Whiskey brand has spent the summer proving it’s much more than a beverage enjoyed on the rocks, but a drink for the free-spirited and creative-minded. Having partnered with 22 of the UK’s leading music festivals – such as Isle of Wight, British Summer Time and All Points East – for their 2025 lineups, the popular drinks brand has made waves in creating the perfect accompaniment for outdoor dancing, muddy fields and unforgettable headliners.

 

From Latitude to Wireless festival, Johnnie Walker remained a dependable staple in each bar tent, ramping up the vibes with their new Johnnie Walker Scotch & Lemonade pre-mixed cocktail can – a signature flavour infused with crisp festival frivolity. Uniting crowds across a range of genres, audiences and settings, like Bristol’s Forwards and Lost Village in an abandoned forest in Lincolnshire, the whiskey drink speaks to a universality found within passion for music and discovery of new experiences. 

 

Teaming up with 5 pioneering photographers on the music scene – Yushy, HAM-GAL, Cicely Grace, Suede Baby, and Karla Lisethe – the Scotch brand captured the moments of freedom, dancing, and letting your hair down that make up a festival’s core. Champions of budding creatives, Johnnie Walker’s presence at iconic music events has consolidated their status as a bold, innovative drink that precedes expectation. Having now carved out their space in the music scene, the brand leaves behind happy festival memories and mud-caked wellies in their wake, imploring audiences to wonder which space they’ll take on next.Â