- Words Millie Dunn-Christensen
Juai’s latest single 'L2F (Looking 2 Fight)' blends Jersey Club, Drill, and Hip-Hop, delivering an unapologetic anthem for 2024.
London-based rising star Juai is making waves with his latest single, ‘L2F (Looking 2 Fight)’: a hard-hitting track that blends Jersey club, drill, and hip-hop to deliver an unapologetically raw and high-energy anthem. Known for his commanding voice and fearless lyrics, Juai’s music speaks to the gritty reality of nightlife, fame, and self-confidence, drawing listeners into his world with unrelenting intensity.
Following the success of his aggressive and captivating track ‘Jungle’, Juai continues to carve out his space with his bold approach to music and storytelling. On L2F (Looking 2 Fight)’, he takes on the club scene, exploring the challenges of self-worth, personal battles, and the struggles that come with being in the spotlight. His deep, authoritative delivery, combined with hard-hitting beats, has already earned comparisons to influential artists like Pop Smoke, 50 Cent, and DaBaby.
With ‘L2F (Looking 2 Fight)’, Juai showcases not only his lyrical skill but also his ability to create an anthem that resonates with fans seeking authenticity and boldness in their music. This track is more than a club banger—it’s a statement of intent for what’s to come next.
We sit down with Juai to find out all things ‘L2F (Looking 2 Fight)’, making music for the club and the streets and how he’s hungry for more
Your new single ‘L2F (Looking 2 Fight)’ blends Jersey club, drill, and hip-hop. What inspired you to merge these genres in one track?
I’ve always been about energy. Whether it’s bass-heavy drill or Jersey club, I want my music to make you feel something. These genres represent different aspects of my personality and experiences: drill brings grit and authenticity, while Jersey club adds a playful, high-octane bounce. I wanted ‘L2F (Looking 2 Fight)’ to be a track that bangs in the streets but also gets the rave and clubs lit; it’s about blurring the lines and creating something unforgettable. I sat with my A&R Junaid Khan and producer Bobby Mill in the studio, I chose most of the instruments and we made the beat, then the melody and used my team to soundboard. The rest was light work.
Can you tell us about the story behind ‘L2F (Looking 2 Fight)’? What message do you want listeners to take away from it?
The story behind ‘L2F’ comes from being in a club and feeling like anything can happen. It’s about tension, excitement, and standing your ground. I think it reflects moments where emotions run high, whether in a rave or on the streets. It’s not just about confrontation, it’s also about power, confidence, and owning your space. I want my supporters to feel unapologetically themselves, and to embrace their flaws and strengths without holding back.
What influences your writing process, and how do you decide what to include in your songs?
My writing process is mad spontaneous. I’m inspired by the world around me: what I see, feel and live. I don’t overthink it. if it feels real to me, it goes in the song. Sometimes it’s a phrase that sticks or a beat that tells me exactly what story to write. I decide what to include based on honesty; if it’s not authentic, it doesn’t belong in my music.
How has your journey as an artist shaped the sound you’re known for today?
My journey has been about growth and survival. Coming from London, you learn resilience and how to navigate a city full of challenges. Every step has refined my sound. I’ve gone from spitting bars on the block to crafting songs that merge different worlds. That hunger and rawness will always be in my music, but I’m also not afraid to experiment and push boundaries.
What do you think sets your music apart from others in the current rap and drill scene?
It’s my versatility. A lot of artists stay in one lane, but I’m blending genres, flipping flows, and telling stories that are true to me. ‘L2F (Looking 2 Fight)’ is a perfect example. It’s not just drill or club music, it’s a mix that reflects where I’m from and where I’m going. I bring a different kind of energy that stands out in any setting, whether on the streets or the stage.
As an artist from London, do you feel like your music is influenced by the city or its culture? If so, how?
100%. London is in my DNA—the energy, the diversity, and the grind. The city has a rawness that inspires me, whether it’s the nightlife or the everyday hustle. You can hear it in my music; it reflects the streets and a melting pot of cultures. I take those influences and channel them into something unique which is mine.
Do you have any favourite artists or producers you’re currently working with, or would like to collaborate with in the future?
Cash Money Ap, Chez Pope, Mike Dean, M1OnTheBeat and Diplo are all producer geniuses. A collab with SKEPTA would be legendary, and I wouldn’t mind connecting with genre-blending artists like KAYTRANADA, who could unlock something unexpected in my sound. On the US side, Gunna & Flo Milli for sure.
What is your favourite part of the music-making process—writing lyrics, recording, or performing live?
Performing live, hands down. There’s nothing like the crowd feeding off your vibe. Recording is dope because you’re building something from scratch, but performing brings the vision to life. When people sing your lyrics back to you, it’s a different kind of high—it reminds me why I do this.
What’s the best advice you’ve received from someone in the music industry, and how has it shaped your approach?
“Stay true to yourself, but never stop evolving.” That advice stuck with me because it’s a balance I live by. I’ll never compromise on my authenticity, but I’m also not afraid to explore new sounds and ideas. The game moves fast, and if you’re not evolving, you’re falling behind.
What’s next for Juai? Are there any exciting projects or collaborations on the horizon we can look forward to?
I have my debut EP coming, titled Bronze Baby. I’ve got more singles lined up that dive deeper into my sound, and collabs with features that will shake things up, but I can’t say too much yet. I’m also planning visuals for ‘L2F (Looking 2 Fight)’; that’ll be next level. 2024 is a warm-up.