Gigi Hadid Fronts Kith for Calvin Klein Campaign

What’s the best way to launch your collaboration with one of the world’s most famous underwear brands? With one of the world’s most famous supermodels, of course.

Inspired by Calvin Klein’s iconic 1990s aesthetic, Kith for Calvin Klein 2020 is offered in two categories – Classic and Seasonal.

The Classic side of the collection combines Kith and Calvin Klein’s signature colourways and applies Kith’s monogram pattern across underwear tops and bottoms. These elements are coupled with a special co-branded Kith | Calvin Klein intarsia waistband. Styles in the collection include a men’s boxer brief and women’s bralette and thong in black, light heather grey, white, shark, woodrose, and cinder.

The Seasonal range expands the product offering with new colorways and patterns and introduces new women’s silhouettes. The men’s Seasonal bottoms feature the boxer brief in non-monogrammed solid bold colors such as black, white, dark navy, scarab, crimson, and ultramarine. The women’s Seasonal product features various silhouettes in a lightweight mesh fabric, including an asymmetrical strap bralette, two racerback bralettes with matching thongs, as well as a double-banded bralette.

The collaboration marks the first time in Calvin Klein’s history that another brand’s logo has shared its iconic waistband.

Take a look at the campaign below and shop the pieces from 12th September at Kith.com or visit a Kith flagship store.