- Words Blessing Borode
Turkish streetwear brand, Les Benjamins, has partnered with Coca-Cola for a capsule collection.
Istanbul-based streetwear brand, Les Benjamins, teams up with Coca Cola to create a capsule collection that crosses the boundaries between fashion, football and culture.
Paying homage to his deep-rooted love for football whilst growing up, creative director Bunyamin Aydin designed this unisex collection that simultaneously draws from Eastern culture and football fandon culture through the 1980s and 90s.
This collection sheds light on Eastern streetwear as well as its unsung underground culture. Incorporating Coca Cola’s signature colours of black, red and white, these new threads solidifies Aydin’s knack for effortlessly bridging the gaps between the Eastern and Western fashion worlds.
The contemporary designs of Les Benjamins steeped in culture and tradition paired with the legacy behind Coca Cola, surely this unique collaboration is a match made in heaven.
