“Lonely People” by Imen Siar

Everyone loves a good musical origin story, and Imen Siar has a truly great one. Siar always wanted to become a musician, but she struggled to realise her ambitions against the all-too-common hardships of getting noticed and having the resources. Working in Nando’s, she would film videos of her singing into her mop, dreaming of being able to do the same thing on a stage to her fans.

Her “a star is born” moment would come when she was scouted by the hitmakers Billy Mann and Benton James, who recognised the immense potential of her talents. Signed to a major record label, she would hit the big leagues by featuring on the Arabic remix of David Guetta’s “Family” alongside Ty Dolla $ign and A Boogie Wit Da Hoodie. That experience gave her the exposure she needed to take her career to the next level, and she’s finally ready to cash in.

Her debut song, “Lonely People”, has released, and we have the exclusive premiere. It’s a stirring tune produced by Isa Machine of Florence + the Machine and written by Jeff Franzel, John Adams and Shelly Poole, and it’s accompanied by a moving music video that depicts Siar’s road from isolation and loneliness to a place of connection and togetherness, harking back to the service jobs that she filled in while she was waiting for her big break – a full circle moment that underscores how far she has come.

On the song, Siar says, “‘Lonely People’ touched me the first moment I heard it. Probably the only thing more contagious than Covid right now is isolation and loneliness, so the idea of ending loneliness spoke to me.”