- Words Liam Cattermole
- Creative Director Olivia Wright
- Photographer Holly McCandless-Desmond at Dust Bunnies Agency
- Stylist Sharufa Yuma
- Makeup Artist Lauraine Bailey
- Set Designer Olivia Wright
- Photography Assistant Saskia Kovandzich
- Retoucher Rina Veremejchik
Covering Notion 94, Lord Apex speaks all things The Good Fight, his debut album, from its organic journey, to manifestation and why Madlib will always be the G.O.A.T.
“The sky’s the limit and I’m still in the sky right now. The Good Fight for me, is about fighting for the good and positive in the world, but the meaning changes every time I think about it. I think I just want people to stand up for what they believe in”.
2023 marks eight years since Lord Apex, AKA AP, started uploading mixtapes to his page on Soundcloud. Nearly a decade on, we find him on the cusp of releasing his debut album, The Good Fight – versatile and vibrant, meticulously made and totally timeless.
Order a physical copy of Notion 94 featuring Lord Apex here. Shipping commences w/c 27th November.