- Words Millie Dunn-Christensen
Reigns returns with 'Made For', a fierce, soul-drenched anthem of desire, disconnect, and unapologetic self-truth.
With ‘Made For’, rising UK artist Reigns cements her place as one of the most emotionally electric voices in soul-pop right now. The lead single from her upcoming EP Approval Not Needed is a potent blend of ’90s R&B nostalgia and razor-sharp modern storytelling, written on a train and recorded the very next day, like a flash of lightning caught on tape.
Built around slinking drum loops and airy synths, ‘Made For’ explores a relationship where physical connection can’t mask emotional misalignment. “Your body says yes, but your heart knows better,” Reigns explains, and her vocal delivery captures that exact ache: seductive, conflicted, and unrelentingly honest.
It’s the kind of track only Reigns could deliver. After the viral success of ‘Collateral Damage’ and co-signs from BBC Radio 1 to SiriusXM, she’s proven she can bend genres and still sound unmistakably herself. Co-produced with longtime collaborator Dee Adam, ‘Made For’ leans into soul’s rich history while embracing a sleek pop edge. Think Aretha-level emotion with a 2025 polish.
The track is a bold opener for Approval Not Needed, a five-track EP that promises both vulnerability and defiance. If ‘Made For’ is any indication, Reigns is here to tell the truth on her own terms.