To celebrate making it half way through the year, here are seven rising stars you need to know from 2024 in music so far.

In the ever-evolving landscape of modern music, this year’s group of emerging talent is poised to redefine the musical zeitgeist and then some. Spotlighting a fresh wave of eclectic artists, each bringing a unique sound and narrative to the fore, these seven artists are already taking 2024 by storm.

 

From the soulful indie pop of Alfie Jukes captivating audiences in London, Brighton and Manchester, to the genre-bending creativity of our cover stars Wasia Project, the sibling duo harmonising jazz, indie pop, and classical influences, the line-up is a testament to the vibrant tapestry of today’s music scene. Beth McCarthy, the London-based multi-instrumentalist and storyteller, weaves emotional depth into her dynamic pop tracks, capturing hearts with hits like ‘She Gets The Flowers’.

Merseyside’s own Michael Aldag brings his indie-flair, echoing the introspective styles of The Killers and The 1975, while our cover star Myles Smith’s heartfelt folk-pop anthems like ‘Solo’ and ‘Stargazing; have quickly garnered widespread acclaim, shooting him up the charts. Bea and Her Business, a 20-year-old British pop sensation, and Nemzzz, a Manchester-born rapper infusing his Jamaican heritage into energetic tracks, round out the ensemble with their distinctive voices and vibrant sounds.

 

With each artist leveraging unparalleled resources – from comprehensive support, including budgetary aid for fan events, access to state-of-the-art studio facilities, and exclusive industry event invitations – thanks to being selected to take part in Instagram’s Next Gen Music Programme, this cohort promises to leave an indelible mark on the music industry, mirroring the success of previous graduates who have already achieved major accolades like Flowerovlove, No Guidnce, Strandz and more. Stay tuned to see what they get up to next.