- Words Notion Staff
Alongside three other rising artists, Ojerime fronts Patta and Converse's new four-leaf clover inspired drop.
Ojerime is an artist who’s made her own luck. Paving her way in the music industry with her own sultry sound, the South London-raised artist occupies a space she’s built entirely on her own.
With unique, airy production and a distinctively emotive voice, Ojerime established herself with a series of projects from 2015, cementing her sound with breakout 2020 mixtape ‘B4 I Breakdown’. From an iconic A COLORS SHOW performance of “Often Enough” in 2021 to elevating her artistry with latest project ‘Bad Influence’, the last few years have seen Ojerime grow her presence on a global stage. Whether she’s weaving together a multi-layered narrative with her lyrics or simply creating a moment to indulge in emotion, telling her story lies at the heart of all she puts out.
This month Ojerime is telling that story in collaboration with Patta and Converse, joining a handful of artists including muva of Earth, Contour and Paris Rabone in representing their new capsule collection. Paying homage to the four-leaf clover, the two brands have returned with a limited-edition hairy suede take on the One Star Pro. The drop also includes four pieces of apparel (an oversized T-shirt, cargo pocket trousers, a hoodie and a reversible padded vest). Combining a utilitarian style with embroidered details and Patta x Converse co-branded logos, it’s both timeless and instantly recognisable.
Celebrating all it takes to find success in the music industry, the campaign spotlights the stories of artists embodying everything the four-leaf clover represents: a combination of luck and chance, passion and effort, and an innate, rare star quality.
The capsule collection will be available on Thursday, March 9th at 13.00 CET on patta.nl, the Patta mobile app and in stores at Patta Amsterdam, Patta London and Patta Milano. It will be available on Friday, March 10th 13.00 CET at Converse.com.