In collaboration with
- Words Notion Staff
Palladium looks with hope towards a positive future with the new collection designed for the changemakers of tomorrow, MAKE THE FUTURE.
French heritage footwear band Palladium has launched their MAKE THE FUTURE collection. Developed during a period of social and economic uncertainty, the brand hopes to explore a new world of positive opportunities as we enter the AW20 season.
Featuring four rising Tik-Tok personalities, MAKE THE FUTURE targets a new generation of socially conscious wearers who aim to challenge the status-quo while casting a new outlook of positivity for days to come – a new uniform for tomorrow’s generation.
Palladium’s new My Future campaign asked TikTokers Tiffany Hunt, Lucki Star, James Lewis and Ryan what MAKE THE FUTURE means to them the world enters a ‘new normal’ following the global pandemic.
Simultaneously, Palladium launches the At Home Rebels campaign, inspiring positive change from the comfort of your own home by utilising 2020’s most vital form of communication, the online video call, pushing the boundaries of photography and content creation in a world of social distancing.
Representing the MAKE THE FUTURE storyline, a selection of next generation TikTok change-makers will create a series of at-home content featuring the new MAKE THE CHANGE Pampa Hi sneakers, inspired by their own take on the theme.
Honouring the iconic Pampa Hi silhouette, the new collection features bold statements emblazoned across each boot, most notably ‘MAKE /// THE FUTURE’ featured on the canvas sides of each boot.
Each boot heel incorporates a vertical nylon tape detail printed with the ‘ALL UNIQUE – ALL TOGETHER’ slogan. Elsewhere, the ‘ALL TOGETHER – MAKE THE FUTURE – PALLADIUM’ slogan is printed small-scale on each boot’s rounded black laces in a clash of bold white and black tones which contrast against the eyelets and canvas upper. Each piece of text serves as a call-to-action and a demand for change, honouring the heritage of the classic Pampa Hi silhouette whilst presenting a contemporary update of the tried-and-tested classic.
The MAKE THE FUTURE collection is available in Black, Star White, Firecracker Red and Dusky Green colourways.
All styles are available to purchase at www.palladiumboots.com and selected global stockists.
