The major Barcelona festival has joined forces with eyewear brand, Etnia Barcelona, for a recording studio that promises to blur boundaries between artist and audience.

Lo and behold, there’s a recording studio in the middle of a festival, and we’re all wondering why it hasn’t been done before. Promising to be a small creative haven at this year’s iconic Primavera Sound – a festival renowned for its electric atmosphere and a must-see event on every festival-goer’s summer roster – the compact yet boundary-pushing studio will host unprecedented sessions by artists in front of their fans, creating an experience like none other.

 

Joining forces with independent eyewear brand Etnia Barcelona, Red Sound Studio will be situated next to the stages of Parc del Fòrum during the three main days of the festival, from 30th May to 1st June. Featuring 9 sessions, the studio will host a stellar studded line-up including American rap hotshot 070 Shake and viral superstar Bb trickz; these intimate performances will offer fans a unique glimpse into the creative process of their favourite artists.

Marking the start of something bigger, later this year Etnia Barcelona will host a slew of extra sessions in their flagship store. Uncovering sessions 10, 11 and 12 in September, the launch of Red Sound Studio demonstrates the eyewear brand’s commitment to take innovation to greater heights, blurring the boundaries between artist and audience.

 

As part of the festival, Etnia Barcelona is set to drop a limited-edition capsule of sunglasses. Inspired by the styles of the noughties, the shades are made of crimson red acetate with matching red lenses, making them the perfect festival accessory, especially under the Spanish sun. Designed for both day and night, the eyewear features photochromic lenses and is also available in a black model.

With anticipation rising for the festival, Primavera Sound and Etnia Barcelona are upping the antics with their dedication to innovation. Whether you’re looking to gain insight into your favourite artists’ creative processes or seeking the paradigmatic accessory to make your outfit stand out, Primavera Sound and Etnia Barcelona have got you covered.

 

Get tickets for Primavera Sound here.