Innovative streetwear and travel fashion brand Sprayground made a bold impact debuting at Milan Fashion Week with runway show At The Edge Of Time.

Helmed by celebrity designer David BenDavid, Sprayground have always been blazing a trail. Now taking on the city of fashion, the brand’s 47-piece collection boasted inventive looks that brilliantly reimagine the iconic Sprayground aesthetic, marking a new era for the brand as it debuted in Milan.

 

Building on the momentum of its recent showcase at New York Fashion Week, Sprayground brought its signature rebellious spirit to one of fashion’s most prestigious platforms. Entitled At The Edge Of Time, the collection is a tribute to the brand’s roots, blending past and future while offering a fresh perspective on the designs that have cemented Sprayground’s place in the global fashion scene.

 

Exploring the evolution of Sprayground’s iconic shark motifs, offering inventive reinterpretations that emphasise the brand’s core values of individuality, rebellion, and creativity. Each meticulously crafted piece reflects Sprayground’s forward-thinking vision, celebrating both its influence on modern travel fashion and a powerful statement of self-expression in the industry.

“This collection is a celebration of our journey and how far we’ve come as a brand,” designer DBD explained, “These designs are true to who we are – rebellious, bold, and unapologetic – while also introducing something fresh and unexpected. Our show in Milan was designed to take the audience on a visual journey, showing where we started and the limitless possibilities ahead.”

 

The runway platformed bold creativity, featuring everything from avant-garde takes on the brand’s signature backpacks to high-fashion streetwear that challenged conventional fashion boundaries. Each outfit revealed a new facet of Sprayground’s distinct style, offering an impressive mix of textures, colours, and designs that defy the ordinary.

 

As models strutted down the catwalk, it became clear that At The Edge Of Time is a reflection of a brand that consistently redefines its identity, inviting the audience to experience its ongoing journey of innovation. With this collection, Sprayground reaffirms its impact while opening the door to an exciting new chapter in fashion, and we can’t wait to see what’s next.