- Words Notion Staff
Olivia Bragoli's addictive single 'This Time' blends R&B and pop, capturing love’s complexities and climbing the charts.
If you’ve been scrolling through music feeds lately, chances are you’ve already encountered Olivia Bragoli—the NYC-based singer-songwriter whose ear for addictive hooks and emotive lyrics is fast becoming undeniable. Over the past few weeks, her new single ‘This Time’ has been grabbing attention online, soaring to #5 on the iTunes POP chart and scoring a spot among the top 11 songs overall worldwide. Now, as the track’s accompanying music video edges closer to 200k views, listeners everywhere are getting a taste of her fresh take on Pop & R&B.
A senior at NYU’s Clive Davis Institute, Olivia channels 15 years of vocal expertise and seven years of professional music industry experience into a sound steeped in the melodies of 2000s R&B and the polished glow of modern pop. Influenced by artists like Kehlani, Ariana Grande, and Sabrina Carpenter, she blends heartfelt storytelling with catchy production—creating tracks that feel both deeply personal and undeniably radio-ready.
‘This Time’ explores the emotional shift from a platonic friendship to a budding romance. Lyrics such as “Is it your compliments? Can’t keep my cool around ya,” capture the headrush of seeing someone in a new light, while “I’ve been wondering if you’ve changed the way that I changed… I don’t wanna say too much if you don’t feel the same,” underlines the vulnerability that comes with risking the familiar for something more. There’s an irresistible charm in the give-and-take tension, where sparks fly between tattoo-laced tequila nights and a deep-rooted desire for real connection.
Directed by Tom Flynn, the video for ‘This Time’ was filmed over a single day at a sun-drenched nature preserve on Long Island. Between evocative performance clips and breezy moments in a vintage Ford Bronco, Olivia conjures the giddy anticipation of a potential new love. There’s warmth in every scene that draws viewers into the story—like watching two friends test the waters of a relationship that might just change everything. Years of online presence helped Olivia build a dedicated following of nearly 60k fans on social platforms. Consistent posting of viral cover songs on Instagram and YouTube caught the eye of brand collaborations and paved the way for a steady stream of original releases. With ‘This Time’, she showcases the blend of soul, pop, and R&B that has become her hallmark—an honest exploration of love’s complexities, set to melodic grooves that stay in your head long after the song ends.
For a deeper dive into Olivia’s world, explore her music on Spotify and Apple Music. Get an inside look at her latest updates and creative process by following her on Instagram, YouTube, and TikTok.
Keep an eye out—Olivia Bragoli is just getting started, and ‘This Time’ is a glimpse of the magnetic artistry that’s set to define her next chapter in Pop & R&B.