Here are the artists that we're backing for big 2025s, including: Florence Sinclair, SadBoi, Witch Post and more.

As we turn the page and look towards 2025, here is just a snapshot of the artists we’re excited to hear more from in the New Year. From grungy electronica to baile funk rap and the next vanguards of New York’s house music scene to new wave R&B from east London, here are 9 artists that you should be keeping an eye on over the next 12 months.

urika’s bedroom

“I imagine what Nirvana would have sounded like if Kurt Cobain had a MacBook Pro,” said urika’s bedroom in a recent interview with Belong magazine. We’ll go one further, his album Big Smile, Black Mire, sounds as if the grunge legend found the club and made tunes after heady nights on the dancefloor, recoiling to a guitar and hunching over warped chords and deep grooves to make one of 2024’s best projects. 

Florence Sinclair

It feels like 2025 will be the year that breaks Florence Sinclair. The enigmatic emcee has released a steady amount of singles and projects since 2021’s Gentle Decay, refining a blend of lo-fi grime, restless indie and bedroom pop. Having collaborated with Space Afrika and Iceboy Violet, Florence is clearly happy to lurk in the shadows, but when you’re this talented, that can only happen for so long. 

SadBoi

SadBoi and her brand of baile rap are ready to reach the stars. Don’t believe us? Just ask Cash Cobain, Blanco and the fellow wordsmiths who’ve cosigned her sassy rhymes and undeniable aura. ‘Fashion Week’ from her debut project DRY CRY shook up Toronto’s music scene and put her name on the lips of a host of producers, and as she continues to explore the intersection between rap and electronic music, we’ll be keenly waiting to see what she does next.  

Tay Jordan

Has a British rapper explored G-funk and other West Coast flavours with the same verve as Tay Jordan? Take the melodic synthesisers on ‘Tayganomics’, you can almost hear Cadillacs suspending in the bumpy instrumental, rolling down the streets of Los Angeles with the latest underground rap hit blaring from its speakers. And yet still, Tay possesses a distinctly UK tone that will be the envy of many of his contemporaries.  

Witch Post

A super-duo with serious hype around them, Witch Post – Alaska Reid and Dylan Fraser – are making rock music cool again. It’s a pretty nebulous term, but listening to the growling guitars and effortless vocal deliveries on singles like ‘Chill Out’ have that very effect, like you’re willing to tackle life with the carefreeness of a mosh pit at an indie gig, heading out for a cigarette afterwards with the performance still ringing through your ears.  

jasmite.4.t

When Phoebe Bridgers and Boygenius are producing your debut album, you know that you’re destined for great things. For Manchester-based artist jasmine.4.t this is her reality, having signed to Saddest Factory Records and released odes to queer love on the imprint since 2020. There’s something beautifully tender about her music that resonates no matter who you are, with singles like ‘Elephant’ feeling equally empowering and heartfelt. You Are The Morning will be released next month on January 17.  

musclecars

If you found yourself in a packed-out Love Dancin’ tent at We Out Here Festival seeing musclecars, you’ll understand why the New York house DJ duo are on this list. Brandon Weems and Craig Handfield blend jazz, disco, soul and various genres from their city’s music lineage to meticulously blend 4/4 adjacent sounds – both in their sets and on projects like Sugar Honey Iced Tea!.