W London is the playfully luxurious hotel, located in the heart of London's Soho, for the creatively curious.

In a city that never sleeps – and never stops reinventing itself – W London stands loud, proud, and gloriously unfiltered at the centre of it all. Sitting right on the edge of Leicester Square, it’s a hotel that doesn’t whisper for attention – it pulls you straight into its world of mirrored ceilings, music-fuelled energy, and unapologetically playful luxury.

 

Since opening in 2011, W London has carved out a space for itself as more than just a place to crash. It’s part recording studio, part film set, part Soho townhouse party – an immersive bolt-hole where music meets fashion, and wellness meets nightlife. For anyone looking for a stay with edge, attitude, and a proper sound system, this is it.

Designed for the culture-first generation

 

Whether you’re sliding into a Wow Suite after a film premiere or winding down in the Screening Suite with steam, snacks, and surround sound, each of W’s 192 rooms is built for pleasure and play. Tech-forward touches – like DigiValet iPad controls for everything from lighting to late-night snacks – meet classic comforts, like Egyptian cotton sheets and goose-down duvets.

 

Of course, in typical W fashion, this isn’t about muted minimalism. The suites are riotously designed – think revolving chesterfield sofas, DJ stations, curated fashion books and even a Mega Bar, complete with its own disco ball. In the Extreme Wow Suite, you’ll find a Jacuzzi, Union Jack mural, and rainforest shower for four (because why not?).

 

Where staying in feels like going out

 

The party doesn’t wait for the weekend. W’s first-floor Perception Bar is a see-and-be-seen spot that keeps the energy high from laid-back daytime hangs to late-night DJ sets. It’s where London’s creative crowd collide – whether you’re sliding in post-gig or pre-festival. Expect bold cocktails, mood lighting and the occasional flash of paparazzi from the square below.

 

Elsewhere, the AWAY Spa offers pre-party glows and post-party revivals, including a spray tan experience from James Harknett – a cult favourite among artists and models. And if you’re the kind to keep your gym streak going on tour, FIT Gym overlooks the West End and is fully stacked with Technogym gear.

London on your doorstep – and in your suite

 

W London isn’t just in Soho – it’s of Soho. From its perch in Leicester Square, every corner of London’s cultural playground is walkable: indie record stores in Berwick Street, pre-drinks in Chinatown, premieres at Picturehouse Central, or morning-after coffee on Old Compton Street.

 

Inside, the hotel channels the spirit of the area – bold, offbeat, and rooted in performance. The Screening Room, designed like a Victorian camera bellows, hosts private viewings and W’s own Film Club series, while the event spaces are ideal for everything from fashion previews to brand launches.

For the creatively curious

 

W London isn’t for the faint-hearted. It’s for the in-the-know travellers who want their stay to match their style – curated, culture-forward and always a little unexpected. Whether you’re in town for Fashion Week, playing your first headline show, or just in need of a place that feels like a main character moment – this is the city, amplified.

 

Book your stay: W London on Marriott.com.