- Words Solly Warner
Asian-American music and media company, 88rising has inked a first-look deal with Sony Pictures Television to develop scripted series projects centring Asian and Asian-American culture.
Founded in 2015 as a record label, 88rising has quite literally risen to become one of the most exciting emerging companies in music and media. Since then, it became the first to launch an Asian music festival with the ‘Head in the Clouds Music & Arts Festival’ starting in 2018, and more recently, 88rising started its own SiriusXM radio channel in December.
The company has also shared its ambitions of expanding into film projects, including ‘We Stan’; a comedy about K-pop fans which is being produced alongside A-Major Media and rapper Jon “Dumbfoundead” Park, as well as an untitled feature written and directed by Justin Chon featuring one of 88rising’s front rappers, Rich Brian.
88rising’s partnership with the media giant will aim to spotlight modern global Asian culture with former Imagine and NBC exec, Alex Lin to lead the film and television development.
CEO Sean Miyashiro has shared a statement, “Our company was founded on the goal of providing more authentic representation of Asian and Asian Americans and giving them a platform and an opportunity to be at the centre of stories. We are thrilled to expand our work and vision to television with the support of Sony to continue to make content that we want to make.”