New York-born, New Jersey raised MAAD is the singer-songwriter, model and DJ we want in 2017. Full of determination and savvy business sense, the entirely self-funded, independent pop and R&B star has developed an enviable skill set and an approach that leaves nothing to luck. She’s already collaborated with A$AP Ferg and Ro James and worked with some of the most revered producers in the game. Following up her Lé Funk EP with sleek new single ‘New Religion’ MAAD’s had a triumphant start to 2018.
Beginning her career as a model, by chance, thanks to her mother entering her into a beauty contest without her knowledge, she’s gone on to feature in publications including Elle, Nylon and many others. Using her platform as a model and a confident approach, she’s introduced her music to all the right people and used her success as a launch pad for her funk-infused sound. “I was 19, and my mum entered me into this contest” MAAD reveals. “She did it really sneaky, and I ended up being one of the models in the contest. One day I was telling everybody at one of the photoshoots that I sang and this woman was like ‘I have a friend who’s an A&R at a record label’, so she called him, and I sang for him. It went nowhere, but I was like ‘yeah I did this!’ Even now, when I do certain modelling jobs, I tell the people that I’m an artist and I start to work on how we could integrate my music. I learned how to talk to people and make more opportunities for myself from what I’ve been given!” Notion caught up with her in the middle of packing up her home on the East Coast (she’s moving to LA to escape the winter freeze) to discuss being in charge of her art, the politics of being female in music and how her New York roots helped transform her into the entrepreneur we see today.