- Words Solly Warner
The iconic brand with the 3 stripes offers up a new era for Stan Smith to help End Plastic Waste.
Redefining the athletic shoe and representing the epitome of timeless design, the iconic Stan Smith silhouette receives a new blueprint as adidas Originals announces Stan Smith, Forever. Representing a new touchstone in the brand’s journey to help End Plastic Waste by using only recycled polyester by 2024, and reach carbon neutrality by 2050, the classic shoe returns in three unique and more sustainable iterations.
The first two sneakers in the drop are composed of white PRIMEGREEN uppers, a series of high-performance recycled materials, sat atop white recycled rubber outsoles. The women’s iteration then features printed planet earth inspired graphics, a white heel tab, and an ivory tongue graphic. Meanwhile, the next makeup features embossed planet earth inspired graphics, gold eyelets, and green heel tabs.
Rounding out the trio, the third sneaker features a white recycled PRIMEGREEN upper, which is complimented by the Stan Smith’s quintessential green heel tab and sat atop a white recycled rubber outsole. The classic look is then updated with the addition of planet earth inspired embroidery throughout.
Bringing the sustainability focus full circle, each pair in the collection comes packaged in the classic adidas Originals blue box, which has already been updated to be composed of more than 90% recycled paper.
The three latest iterations of the Stan Smith silhouette launch globally on 23rd March 2021 and are available at adidas.com/stansmith.