- Words Stella Marbles
Rising hip hop artist Shumba Maasai blends simulation and reality with his psychedelic new music video for underground hit "Ak Sutt'in".
Shumba Maasai brings new life to his acid drill underground hit “Ak Sutt’in” with the track’s new music video. The psychedelic video plays on the concept of simulation theory with animation that blurs the divide between reality and digital animation.
Referencing the arcade game that Maasai initially released with the single, the music video for “Ak Sutt’in” takes the visuals to a new level, superimposing video shot in Oslo and Barcelona with film and video game references, all framed within a Fibonacci sequence. The video is the perfect counterpart to the hazy, UK drill inspired track, which pairs rap beats with dreamy synths and smooth vocals.
Like a good trip, the dreamy track blends the unconscious with pop culture to create a thought-provoking, chilled-out aesthetic, cementing Shumba as a rising hip hop talent. After releasing the single a year ago it became a viral hit in the London underground scene, gaining the notice of Radio 1, Spotify, i-D Magazine and more.
Maasai’s rising acclaim is refreshingly organic, rooted in his combined love for music and multi-media art. Check out the exclusive release of the video for “Ak Sutt’in” below.