Arsenal and Ghetts Score a Belter with their Pre-Match Video

Arsenal are currently the talk of the town for two reasons. The first reason is their prolific start to 2024, inching their fingertips closer to Premier League glory than ever before. And secondly being the screamer of a media team they’ve acquired, setting ablaze with their innovative content, from the impactful No More Red campaign to the electrifying release video of the 2023/24 third kit, igniting a well-deserved frenzy across social media platforms. Together, these efforts are seeing Arsenal reshape what it means to be a Premier League football club and only for the better.

In a bold stride towards uplifting Gooners from all around the globe, Arsenal are embarking on a creative renaissance deeply entrenched in their Islington roots. Both on and off the pitch, the supporter-first mantra of the club has made waves through community support and second to none collaborations with some of today’s hottest names in the cultural landscape.

The latest stride in Arsenal’s collaborative endeavours may just be their most exhilarating to date. Tapping UK Grime talisman, Ghetts for an unprecedented ‘pre-match video’ signals the dawn of a new era. And who better to embody the Gooner spirit than Ghetts? A lifelong supporter of the club.

Dropped a day before their home fixture against The Toon, in which they annihilated Eddie Howe’s team with a resounding 4-1 victory, the cinematic video set the stage on fire for the impending high-stakes match. Featuring gripping footage from this season’s games projected onto the walls of Emirates Stadium, the monochromatic video, infused with bold red ascents, features Ghett’s empowering voice delivering words of motivation amidst the flurry of visuals.

In a perfect alignment of events, the video’s debut coincides with the release of Ghetts’ highly anticipated album, On Purpose with Purpose—a raved about fourth album that only furthered his name as a rap veterans— Ghett’s thematic exploration of growth, resilience and fearlessness only intertwines with Arsenal’s relentless pursuit of progress, as they build the bridges between music and football like never before.