- Words Solly Warner
London label, ASSID, presents a collection of weird and whacky graphics for Spring/Summer 2021.
Born as the hallucinogenic brainchild of three creative directors and friends on a mission to bring a little humour to every day, ASSID creates tongue-in-cheek collections with comical visuals saturated with familiar iterations of pop art comics and provocative imagery.
In an explosion of bold graphics, the SS21 collection includes a range of cotton, jersey weave hoodies, ribbed crewnecks, short sleeve and long sleeve tees. Standout images include a man with an elephant trunk with “ASSIDELIC” boldly printed in red, popping out against the graphic’s light green silhouette. Other strange highlights include a black hoodie embroidered with the falming words “Satanic Rock Music”, as well as a Marlboro Man inspired hoodie.
![](https://d2ljoqkkoec4f6.cloudfront.net/wp-content/uploads/2021/04/16152056/11_ASSID_SS21_SuspenseTee-480x600.jpg)
![](https://d2ljoqkkoec4f6.cloudfront.net/wp-content/uploads/2021/04/16152153/13_ASSID_SS21_Badman-480x600.jpg)
![](https://d2ljoqkkoec4f6.cloudfront.net/wp-content/uploads/2021/04/16151858/7_ASSID_SS21_AssidLord-480x600.jpg)
Presented in a look mag, inspired by magazine ads from rap music, heavy metal, and video game zines you would find under the seat in your older brother’s car.
ASSID’s Spring/Summer 2021 collection is available via assid.club, and from select retailers like LN-CC, END and Dover Street Market Singapore.
![](https://d2ljoqkkoec4f6.cloudfront.net/wp-content/uploads/2021/04/16152128/12_ASSID_SS21_CancerManTee-545x750.jpg)
![](https://d2ljoqkkoec4f6.cloudfront.net/wp-content/uploads/2021/04/16151945/9_ASSID_SS21_SatanicHoodie-545x750.jpg)
![](https://d2ljoqkkoec4f6.cloudfront.net/wp-content/uploads/2021/04/16151823/5_ASSID_SS21_CancerManHoodie-480x600.jpg)
![](https://d2ljoqkkoec4f6.cloudfront.net/wp-content/uploads/2021/04/16152259/16_ASSID_SS21_SuspenseShirtShort-480x600.jpg)
![](https://d2ljoqkkoec4f6.cloudfront.net/wp-content/uploads/2021/04/16152232/15_ASSID_SS21_SatanicLS-480x600.jpg)
![](https://d2ljoqkkoec4f6.cloudfront.net/wp-content/uploads/2021/04/16151803/4_ASSID_SS21_ChevySweat.jpg)
![](https://d2ljoqkkoec4f6.cloudfront.net/wp-content/uploads/2021/04/16151840/6_ASSID_SS21_ScrewU-545x750.jpg)
![](https://d2ljoqkkoec4f6.cloudfront.net/wp-content/uploads/2021/04/16151920/8_ASSID_SS21_ILikeAssid-545x750.jpg)
![](https://d2ljoqkkoec4f6.cloudfront.net/wp-content/uploads/2021/04/16151725/2_ASSID_SS21_ChevyTee-480x600.jpg)
![](https://d2ljoqkkoec4f6.cloudfront.net/wp-content/uploads/2021/04/16152213/14_ASSID_SS21_Ed-480x600.jpg)
![](https://d2ljoqkkoec4f6.cloudfront.net/wp-content/uploads/2021/04/16151743/3_ASSID_SS21_ChevySweat-480x600.jpg)