• Photography Tom Kneller and Zoey Radford Scott

Bad Bunny made a splash on the internet this week after Jacquemus released the images from their latest campaign starring the Puerto Rican artist.

No stranger to creating a stir, Jacquemus’ latest campaign stars Puerto Rican superstar Benito Antonio Martínez Ocasio: better known as Bad Bunny. Little has been shared about the concept of the campaign, and we expect more to follow, but from what we know it’s a preview of an upcoming Jacquemus collection called “Le Splash”.

The images see Bad Bunny sunbathing, jetskiing, and suntanning in a selection of bright clothing, including a pink dress and heels. This is not Bad Bunny’s first rodeo, a fan of the crop top and a general purveyor of androgynous dressing. Comparisons have been made to this famous shoot with Brad Pitt, another star not shying away from clothes conventionally categorised as womenswear.


More information about “Le Splash” is expected soon.

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