- Words Blessing Borode
To mark their first official collaboration, AMBUSH and Beats reveal their eye-catching glow in the dark earphones to brighten up our early mornings and gloomy days.
AMBUSH is a Tokyo-based fashion label that prides itself in capturing the city’s authentic aesthetic and Yoo Ahn, the brand’s creative director and co-founder, was particularly inspired by the city’s vibrant nightlife and how it comes to life and sometimes sparks your own creativity. Throughout the years, Beats have managed to stay relevant by pushing new trends that consumers can truly connect with, merging style with practicality to produce high quality items.
The glow in the dark edition has been made to be sweat and water-resistant, high-performance sound, it also comes with a co-branded ripstop pouch for security and easy portability. These creative powerhouses will also recruit Nigerian artist Burna Boy to star in the campaign where he discusses “how music is unifying on a global scale, his positivity about the future and his hope for the future generation of Africans to know themselves and be proud of who they are.”