Online retail giant boohooman.com today announced a new collaboration between boohooMAN and US/Moroccan rapper French Montana. A multi-faceted collaboration, the link-up between the global chart-topping hip hop artist and boohooMAN will see Montana star as the new face of the brand, fronting a new campaign launching today. Alongside the new campaign comes a new collection co-designed by Montana himself, available exclusively on boohooman.com.
In collaboration with
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- Words David Flindall
boohooMAN's new collaboration with French Montana is totally 'unforgettable'.
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Designed for the current spring-summer season, the 65-piece collection draws on Montana’s own fashion sense as well as current trends for bold prints and embroidered patterned looks. An extensive collection, the new drop features co-ords, tracksuits, tees and jerseys, meaning that you can find a French Montana-designed fit no matter the weather this summer.
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True to boohoo’s commitment to affordable style, the collection is easy on the eyes and the pocket, with the most expensive piece clocking in at just £60. French Montana has had a landmark few years in his career of late, going a global fanbase and collaboration with everyone from Notion 77 cover star Stefflon Don to The Weeknd.
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Speaking about the new collection Samir Kamani, CEO of boohooMAN.com, commented: “We’re excited to announce our largest global partnership to date with international hip-hop artist French Montana. French directly appeals to our target audience and we’re excited to have him join the boohooMAN family.” Meanwhile, French Montana said: ‘‘I am excited to be working with boohooMAN. They have made me feel like part of the family. I look forward to launching this collection for the world to see.”
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#boohooMANxFrench is available now from boohooman.com.