Presenting their new campaign with Cy Busson, Blauer USA are ready to take you into the new season.

Founded in Boston in 1936, through the years since Blauer USA has remained a must-have brand in both America and all around the world. Renewing and reinventing outerwear for decades, the brand has been keeping sartorial traditions alive by innovating them every season: keeping the Blauer USA authenticity throughout.


Remaining true to this ethos for Spring Summer 2024, Blauer USA’s new campaign celebrates the legacy of the brand whilst looking to the future with the help of Elle Macpherson’s son Cy Busson. Continuing the ‘Son Of’ photo adventure, they teamed up with international photographer James Mollison to capture the must-know model – who learnt his trade from the famous fashion figure aka his very own mother – alongside rising star Greta Sader.

In a collection fusing utility and design, Blauer USA SS24 elevates outerwear with its signature quilted jackets and parkas in leather and suede. Bringing in military and workwear influences blended with luxurious fabrics, the new collection captures the old and new in a covetable package. On top of the stylish outer pieces, the spring-summer capsule also features sharply tailored new cotton shirts and elegant pleated dresses to keep you both looking and feeling cool all season long.


Capturing the personality of the collection, Cy Busson narrates a playful campaign video and shares his infectious disposition with the world, talking about his hobbies – shooting with vintage cameras and skydiving – and what his dreams are. Telling us that his mum taught him all about the importance of taste, Cy explains “fashion is all about personal style, it’s about how you wear the items not what the items are”.


Shop the Blauer USA SS24 collection online here now and watch the campaign video below: