- Words Notion Staff
Multifaceted artist CHAII chats to Notion about her latest single "Get It Done", her happy place, and much more.
A performer, writer, producer, audio engineer, and director, there is no end to CHAII’s talents. The Persian-New Zealander artist proved she was one to watch with her 2020 debut EP ‘Lightswitch’ which showcased an alt-electro-pop sound bursting with confidence.
CHAII was New Zealand’s first Spotify Radar artist. Her music has been played by some of the world’s hottest brands including Apple, Tony Hawk’s Pro Skater, and Fendi. And, if that wasn’t enough, her recent collab with Party Favor, “Oh Nah Yeah”, landed her thousands of streams.
“Get It Done” is her latest tasty addition to an impressive tracklist, paving the way for her soon-to-arrive sumptuous ‘Pineapple Pizza’ EP.
Notion talked with CHAII about
You’ve just released the new single “Get It Done”. Can you talk us through the meaning behind it?
We spotted a plumbob in the cover art – are you a Sims fan?
There’s also a lot of other nostalgic digital references in there, such as an MP3 player and a Windows error message. What influenced this concept and how does it tie into the track itself?
Your upcoming EP is titled ‘Pineapple Pizza’. It’s quite a controversial topping – are you an advocate for it?
You worked with Frank Keys on the production for “Get It Done”. How did you meet? And what made you feel he was the right fit for the track?
It’s different each time, I like to capture a vibe and feeling more than anything. I always vibe off the music, then I usually freestyle melodies and words sometimes in gibberish then I re-arrange and start to fix or write the lyrics then record the final/demo. If I’m producing the track then I go between the beat and writing to make it really bounce off each other.
You’re a multi-hyphenate for sure: performer, writer, producer, audio engineer and director – but which of those roles feels most natural to you?
How do you balance your time between each of the creative pursuits?
Where is your happy place?