- Words Isabelle Cassidy
A camp match made in heaven, this Pride Month, music icon Cher has joined Versace for a capsule collection supporting LGBTQ+ charities.
The meeting of two fashion icons, Cher and Donatella Versace have joined forces in honour of Pride Month. Having teamed up with Lady Gaga and her Born This Way Foundation last year, the brand have chosen another vocal LGBTQ+ ally for their newest face.
The “CHERSACE” capsule collected is Limited Edition, consisting of black t-shirts, socks and a cap all including the rainbow Versace Medusa medallion and logo. A portion of the proceeds are going towards charity Gender Spectrum, who aim to create gender sensitive and inclusive environments for all children and teens.
About the collection, Cher describes: “Donatella and I have been dear friends for a lifetime […] It just felt right for our very first collaboration to be one about LGBTQ Pride and celebrating a community that means so incredibly much to both of us.”
The campaign announcement video sees actor Jake Bongiovi (Jon Bon Jovi’s son and currently Millie Bobby Brown’s boyfriend) announce the news, rewording Shakespeare for a tongue-in-cheek promo. Watch below, and find the collection here.