- Words Solly Warner
Rina Sawayama and Miles Heizer front Coach’s new “Pride Is Where You Find It” collection.
The “Pride Is Where You Find It” collection celebrates the importance of community and togetherness no matter where you are or how you’re celebrating. The New York label’s signature double C pattern is adorned in a spectrum of colour across trainers, t-shirts, knitwear, footwear bags, and mini accessories.
The campaign also includes video interviews and conversations with singer-songwriter Rina Sawayama, 13 Reasons Why star Miles Heizer, Bob the Drag Queen and Stasha Sanchez. Several emerging photographers and directors also feature in the video, as well as three young individuals from Coach’s eight-year non-profit partner the Hetrick-Martin Institute; founded in 1979 with a special focus on creating a safe and supportive environment for LGBTQIA+ youth and their families
“We are proud to support the LGBTQIA+ community with Pride is Where You Find It, a campaign inspired by our belief that we are better when we can be ourselves, together,” said CEO and Brand President of Coach Todd Kahn. “Created with our Coach Family, it underscores the importance of community, now more than ever.”
Coach’s “Pride Is Where You Find It” collection is available now.