- Words Liam Cattermole
As cult British brand Corteiz reveal its partnership with Nike this week, we look ahead to what the collaboration may bring.
Adorning the crotches of Britons, the backs of global superstars, and the chests of grime heavyweights, Corteiz’s meteoric rise to the forefront of streetwear is one of British fashion’s recent success stories. Started in west London, by Clint (@clint419), the brand’s elusive approach has developed a cultish fanbase across the globe: from Paris to Lagos and beyond. Using guerrilla marketing strategies, where kids willingly cue to exchange their Moncler puffers at the ‘Bolo jacket exchange’ or chase Clint’s ballied-up buddies for free t-shirts, Corteiz has found the perfect balance between hype and quality streetwear goods.
Since its inception in 2017, the label has teamed up with fellow London-based brand Soho Yacht Club and Nigerian skate crew Motherlan, as well as rappers Central Cee and Meekz. However, this week, rumours began circulating on social media regarding a possible Corteiz and Nike collaboration, after the Alcatraz logo was projected onto Nike’s Oxford Street storefront. Fans were quick to speculate whether this was another stroke of marketing genius or part of an announcement. Officially detailing their partnership a day later, Corteiz posted a timelapse outside the shop soundtracked by Roll Deep’s seminal track “When I’m Ere”. Giving Batman in Gotham vibes, the link up is Clint’s biggest Bruce Wayne moment to date, and there’s much to be excited for.
A known swoosh admirer, throughout his career, Clint’s been pictured donning a range of Nike apparel. Accumulating an impressive collection of football shirts, from PSV Eindhoven to Paris St Germain, many of the designer’s fits match Air Max with Nike sports jerseys. Some of his first posts to Instagram feature Huaraches and Air Max 1s, and his most recent pictures dress air forces with unreleased tracksuits. In short, Clint’s well-versed with Nike’s empire; the collaboration is in capable hands but fans will have to keep guessing as what will come next.
This announcement, as well as a recent Drake co-sign, proves Corteiz has no intention of slowing down its mission to rule the world anytime soon.