- Words Miriam Balanescu
The humble workwear uniform gets an electric makeover as Dickies brings back its five most iconic styles.
After 100 years of the Texas-born turned-global brand Dickies, the apparel label is going back to its five favourite items which were first ubiquitous in ranches and farms across the American Southwest.
In partnership with creative agency This Here, “Dickies Icons” has launched worldwide with socials signifying the uniqueness of each icon.
The 874 Work Pant, Eisenhower Jacket, Work Shirt, Coverall, and Bib Overall are the five styles in question, each revamped for the modern generation. Cotton work pants return in beige and navy hues, the work shirts in steely blues and with a pop of red injected with reinvigorated red coveralls and jackets. The slouchy white and brown denim bib overalls are another highlight.
Kathy Hines, VP for global marketing, has said: “No other collection of apparel has been worn, loved and respected quite like Dickies Icons. We see these five styles as a symbol of individuality and universality, the ultimate expression of personal style – worn by the originators who make and shape our world year after year.”
“Dickies Icons” is available to shop via Dickies.com.