Dua Lipa Unveils Service 95

In a series of cryptic Instagram posts and tweets, Dua Lipa encouraged her fans to subscribe to a mysterious new website “Service 95”, with the chance of becoming a ‘founding member’ if signing up in the first 48 hours.

Having registered the trademark for Service 95 back in June, Dua Lipa prompted speculation that she had her own business coming. Dua has now revealed that Service 95 is a weekly newsletter – a ‘style, culture and society concierge service’ offering a glimpse into her world.

As an avid reader and obsessive list maker for as long as she can remember, the star has labelled Service 95 (an ode to the year she was born) “a way to find order in the chaos”. Spanning everything from style, global issues to podcasts, the new service aims to shine a light on both established and up-and-coming writers and editors from across the globe who can offer fresh perspectives.

Dua Lipa writes on Instagram: “I’ve been wanting to tell you about this for the longest time, and now that it’s ready I hope you’ll let me guide you through some of my favourite things I’ve discovered around the world over the years.

Service95 is a free weekly newsletter that will cover everything from little-known hotspots to up-and-coming artists and travel tips. Service95 will serve up a considered curation of lists, recommendations, stories, information, thoughts, perspectives, and conversations you won’t hear, see, or read anywhere else. Powerful articles from the world’s most compelling voices will live alongside savvy social commentary, laugh-out-loud feature-writing, and left-of-center recommendations for anything from late-night snacks to the best in-flight music for long-haul trips. We’ll also be sharing the important work of activists bringing to light causes and complex world issues we should all be talking about.”

The platform marks a new direction for Dua Lipa, who is carving her space in the world of lifestyle.