- Words Aimee Phillips
The two brands join forces for their second collection inspired by rave culture, with a campaign that features rising DJ talent such as Scar Duggy, Tañ, DJ Bluetoof and Bailey Ibbs.
ellesse have revealed their second collaborative collection with Smiley in a campaign curated by London-based culture brand Wavey Garms. Inspired by each brand’s rich history in rave culture the campaign celebrates the locations, motifs and style of the rave scene, and aims to stir up nostalgia and excitement to rave again in people across the globe.
The campaign aims to capture the raw, unfiltered aesthetic of the rave scene. Motorway underpasses and a wall-sized speaker unit set the vibe, whilst rising DJ talent Scar Duggy, Tañ, DJ Bluetoof and Bailey Ibbs – all handpicked by Wavey Garms – front the campaign to serve outdoor party nostalgia vibes.
The campaign takes us on a rave journey from dusk through to dawn, collection silhouettes including bucket hats, and oversize hoodies make for distinctive shapes against speaker walls and pink sunrise skies. Pops of colour and Smiley’s distinct yellow logo feature throughout the collection and contrast against concrete structures and open spaces, setting the scene of traditional rave locations, something Wavey Garms were keen for global audiences to relate to.
The ellesse x Smiley collection is available now at ellesse.com/uk/en/smiley