- Words Isabelle Cassidy
In her final evolution from YouTuber to high fashion, during the week she covers Vogue, Emma Chamberlain stars in Ganni x Levis® latest campaign.
GANNI’s runway show went down at Copenhagen Fashion Week last week, widely praised for its diversity of models and environmental focus. In attendance was Emma Chamberlain, one of the faces of Levi’s® x GANNI’s late Summer collection.
Inspired by nature, the “Grow Up” campaign features Emma Chamberlain and friends, such as Emma Breschi, chilling in a vegetable garden wearing the summery fits. Offered in an extended size range, this collection celebrates inclusivity and more responsible practices through a unique Levi’s® x GANNI lens.
Speaking on the new collection, GANNI creative director Ditte Reffstrup describes: “I can’t believe this is our third collaboration with Levi’s, it’s such a testament to the power of working together! We have been aligned on our visions from the very beginning and we continue to grow and learn from each other. The collection is a perfect mix of signature Levi’s and GANNI elements and I love the humour-infused campaign.”
Following the Copenhagen fashion week show, the collection will be available for purchase ahead of the global launch at a market-inspired pop-up that is open to the public, including a café and special installations inspired by the campaign. Shop the collection online here.